We at Helló Sajtó Business Press Service publish and distribute press releases of companies and institutions, and measure how well they perform. Our press service operates as an OTS (original text service): we forward press releases to newsrooms without any changes.
How are business press releases distributed?
Review
Once a company or institution submits its business press release, our team reviews it and checks that it complies with our editorial guidelines.
Publication
If everything is in order, we publish the release on our press release portal, hellosajto.hu, on the day it is submitted. We also:
- file it under the appropriate categories and add the relevant tags,
- make it available to search engines,
- make it downloadable in .docx and .pdf formats, with the images in their original size,
- submit it to the news feeds of MTI (the Hungarian news agency), Google News, Bing News, Hírstart, Hírkereső and Hírnavigátor,
- make it shareable on the major social media platforms and by email,
- measure the performance of the press release on the Helló Sajtó portal, i.e. we count its views, file downloads and shares.
Delayed publication is also possible if our client specifies, when submitting the press release, on which day and at what time they would like it to be published.
Distribution by newsletter
In our daily and weekly newsletters, we send the press release to all Hungarian online media outlets and newsletter subscribers who may be interested in it.
Our daily newsletter is sent every day at 10:00 a.m., and our weekly newsletter every Monday at 10:00 a.m. (Central European Time).
Posting on our social media pages
We post the press release on the Helló Sajtó Facebook, LinkedIn, X (Twitter), Bluesky and Threads pages, where our followers learn about it right away and where it can be shared further.
How is performance measured?
At the same time as the release is published on the press release portal, we start 14 days of online media monitoring for it. During this period we monitor all Hungarian news portals and online magazines, as well as the major blogs, to see where news stories, reports or announcements based on the press release have appeared.
How does the distribution process end?
We monitor the business press releases we receive for 14 days, both on the Helló Sajtó portal and through nationwide online media monitoring. After the 14 days, we close data collection and inform our client about the statistics by email, and on our client portal as well.
Features
Now let's take a detailed look at the features our service provides.